signs of the apocalypse.

Inflation. Stock markets crashing. Cheaply outsourced labour.

None of the financial headlines have played a major role in my life of cheap thrills, until now―Dollarama, the everything-for-a-dollar-and-sometimes-less emporium, isn't living up to its great name.

According to the news, the store's infamously low prices will jump after sixteen years of standstill. For someone who feels so passionately about the establishment, and spends approximately half of her dollars at the 'rama, this news is absolutely detrimental. Where will I buy my shampoo? Juice boxes? Cases of spam?!

Dollar-and-twenty-five-cents-er,ama just doesn't have the same ring to it.